Vaccination communication toolkit
The European Centre for Disease Prevention and Control (ECDC) has developed editable communication materials to raise awareness of EVIP and ensure that people have the information they need to make informed vaccination decisions.
The communication toolkit is comprised of a wide variety of communication materials (posters, infographics, social media cards, animations, etc.) and aims to:
- Improve health literacy on vaccine science and counter mis- and disinformation through the provision of factual and information.
- Contribute to increased vaccination uptake in EU/EEA for COVID-19 and other diseases.
- Support/enable National Focal Points (NFP) national campaigns.
The materials are designed for national authorities to further distribute these materials to participating health professionals, such as general practitioners (GPs)/family physicians, paediatricians, student health centres, other medical specialists, nurses, pharmacists, and health educators. Materials can be edited and branding can be added.
All materials were developed following communication theoretical frameworks, tested before use and translated into all EU/EEA languages. The content developed was produced in a style that ensures it is approachable, engaging, concise and shareable. It is also geared to meet people’s needs and expectations when they are searching for information on vaccination.
The below document can be used as guidance for the use of the toolkit (available in English only):
This communication pack provides a range of materials focused on vaccine-preventable cancers, aiming to raise awareness about how certain vaccines - such as those against human papillomavirus (HPV) and hepatitis B - can significantly reduce the risk of developing specific types of cancer.
This pack contains:
- Poster on vaccine-preventable cancers
- Leaflet on vaccine-preventable cancers
- Infographic on vaccine-preventable cancers
- Social media cards on Hepatitis B & HPV
After childhood and before they may become parents, people do not often engage with vaccination as a topic (outside of health emergencies). However, this is not the case for travel related diseases or for people attending mass gatherings such as summer festivals. This pack highlights the diseases people may encounter in summer or when travelling and presents their options for vaccination against some common travel and lifestyle associated infections.
This pack contains:
- Posters on Mpox, TBE and travel
- Leaflets on Mpox, TBE and travel
- Infographics on Mpox, TBE and travel
- Social media cards on TBE
The communication materials in this pack are aimed at parents to inform them at the key moments they may encounter the topic of vaccination – early childhood and the back-to-school season. As such, they focus on vaccines given in the first few years of life and seek to answer common questions, present childhood vaccines and their benefits in an objective manner.
This pack contains:
- Posters on childhood vaccination and an editable vaccination calendar
- Leaflet on childhood vaccination
- Infographics on MMR and childhood vaccination
- Social media cards on polio, measles and whooping cough
This pack contains comprehensive information on common vaccine preventable respiratory viruses that often peak in the winter months. It is designed to complement efforts by national authorities to engage with the public on the topic of vaccination before the winter season the reduce the impact and spread of viruses such as influenza, RSV and COVID-19 as these often appear together in vaccination campaign materials.
This pack contains:
- Posters on flu and COVID-19, and RSV
- Leaflets on flu and COVID-19, and RSV
- Infographics on flu and COVID-19, and RSV
- Social media cards on flu, COVID-19, RSV and respiratory viruses
The general information pack provides a general overview of how vaccines work, their benefits and effectiveness. The materials present east to understand explainers of how vaccines promote immunity in the body, the different types of vaccine and when and why people should choose to get vaccinated. This pack aims to demystify conversations around vaccination and promote public understanding of this key public health tool to enable informed conversations.
It also provides healthcare professionals with resources on how to approach and structure conversations about vaccination with patients who may be hesitant or have questions.
This pack contains:
- Posters on how vaccines work, benefits of vaccination, vaccination and pregnancy, and vaccine safety
- Leaflets on how vaccines work, vaccine safety, and vaccination and pregnancy
- Infographics on how vaccines work, benefits of vaccination, and vaccination and pregnancy
- Social media cards on how vaccines work
- Healthcare professional factsheets on vaccine safety and vaccine effectiveness
Reflecting the importance of lifelong vaccination, questions about boosters and timing and the importance of vaccination in protecting older people, this pack contains more general materials that answer common lifelong vaccination questions.
This pack contains:
- Posters on how vaccines fight diseases and lifelong vaccination
- Leaflets on boosters and lifelong vaccination
- Infographics on boosters and lifelong vaccination
- Social media cards on boosters and lifelong vaccination